Soleil Capital names Kevin Frija, E-cig and Vapor Industry Veteran, as New CEO
Jun 09, 2015 (ACCESSWIRE via COMTEX) — SAN JOSE, CA / ACCESSWIRE / June 9, 2015 / Soleil Capital L.P. (pinksheets:JOBI) (“Soleil” or the “Company”) announced today the hiring of CEO, Kevin Frija, a vapor industry veteran and the past CEO and Chairman of Vapor Corp, a Nasdaq listed company. Vapor Corp is one of the original ‘ecig’ companies in the United States. Mr. Frija ran the company during the early rise of the ecig boom, and under his tenure, Vapor Corp grew from under $1 million in sales up to $25 million and from 5 employees to more than 50. Mr. Frija kept Vapor Corp ahead of the curve with innovative product development that helped shape the industry and consistently orchestrated new product launches with enormous success. Mr. Frija resigned from his CEO position last May just as the company was uplifting to the NASDAQ from the OTC exchange.
In connection with his hiring as CEO, Mr. Frija will also lead an investment of up to $500,000 in the Company. The funds will be used for operating capital, product development as well as the branding of the Company’s new Vaporizer and E-Liquid product.
“I took a year off to re-evaluate the industry and sit on the sidelines while observing the new trends and products that consumers are looking for going forward, and also recognizing the ones that they are not. I am still a large shareholder of Vapor Corp and look forward to them executing their plan of expanding retail store operations. There are now over 30,000 ‘vapor/tobacco’ specialty shops around the country and this specialty sales channel presents an ideal opportunity to showcase and sell our new innovative product when we launch in January of 2016. We will be a company which focuses on enhancing the vaping experience, and will be selling our product to those retail vape stores, smoke shops, as well as online directly to consumers – in the US and internationally,” says Frija.